You may know of earned, owned and paid media by another name. It is also known as bought media. It is a type of media that is used throughout the industry and a type of media that even a small business owner can appreciate. Once a “new” method of advertising,…
One of the main tools consumers have to find your business online is your website. You likely have one, though you may not put much time into managing it or improving it. That’s generally okay to do, though having a blog with consistent fresh content is even better. One of…
One of the keys to create a reputation for your business online is to communicate through a blog. Blogging helps people to get to know your business and know what you have to offer to them. It is often a good idea to update your blog with more than just…
If you are like many small business owners using online marketing as a way of advertise, you have a website. And, if you have a website, you should have a form that allows individuals to sign up to receive your newsletter. It’s an email that goes out, informs your subscribers…
As a small business owner, you need to invest wisely in any and all types of marketing. And, while many businesses spend a great deal of time putting and a little money into online marketing, they sometimes make mistakes trying to do the work themselves. In other words, you’ll find…
You are growing your home improvement business and you want to use social media. That is a good thing. In fact, social media is an excellent way to inexpensively market your business when it is done properly. But, you may be wondering about this new site you’ve heard of that’s…
You own a construction business. You think you do great work for each of your customers. In fact, you know you do a better job than plenty of the other companies out there. So, why are your marketing efforts failing? In many situations, small businesses in this industry spend most…
Making a website mobile friendly requires website owners to consider their budgets, understand their mobile users’ intent and to understand some basic methods to satisfy the requirements. There isn’t a one size fits all approach, but I personally like to see more people adopt a wordpress (or other mature content management…
Are you always listening to your customers? You may be busy with a remodeling project or tackling a long list of things to take care of on your day’s schedule. But, do you stop and listen to the customers that are coming in your door or calling you? You should…
Standing out from the crowd is hard to do as a small business. While there are many ways to provide good service, creating memorable service is harder to do. Small businesses tend to lack huge marketing budgets and there’s little chance of competing successfully with large companies in this area….
