If you go to claim your business on Google My Business and someone else has already claimed it, follow these instructions to request admin rights and/or reclaim it. If you are in a larger organization, we recommend you request admin rights first as it may be a colleague who has…
Every small business marketer on the internet has to realize the importance of social media by now. You can create content and have your loyal followers disseminate it for you, spreading your brand and message to an exponentially increasing number of potential customers. One of the most important social networking…
Using Google web analytics allows you to better understand your current interactions and to understand how your online presence affects ongoing customer interaction. We like to use Google Analytics since its free to use and offers many features beyond the needs of the common user. At a minimum, businesses can use Google Analytics…
Managing your company’s social media accounts can be tricky; between Facebook, Twitter, YouTube, and whatever other platforms you may be operating on, finding the time and resources to manage all of your accounts can be overwhelming. Luckily, along with increasing popularity of social media, online tools have emerged in order…
Advertising your business online is about getting your name out there in as many avenues as possible. While registering for the big sites like Yelp and Google is great and essential, it’s also important to recognize those sources of online information which are up and coming. 411.ca is such a…
In Part II of this series, we go into how you can apply the schema.org markup in your websites. The articles helps you identify the business types, provides navigation tips and provides examples of markup for Locations, Offers, and ImageGallery. Identifying your business type Schema.org has a list of eight common Home and…
Using Google web analytics allows you to better understand your current interactions and to understand how your online presence affects ongoing customer interaction. We like to use Google Analytics since its free to use and offers many features beyond the needs of the common user. At a minimum, businesses can use Google Analytics…
Understand Schema.org – What is it It is a shared markup vocabulary that makes it easier for webmasters to markup HTML pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for…
Do you know who your customer is? Do you know what they look at online and where they get their information? This short activity will help you better understand who you your target market is so that you can use this information to better target them. This post was…
You have a bad review. You hate some of the old messages posted to your Facebook account. You dread to think what that intern posted to your Twitter page. If this sounds like what is happening to you, it may be time to roll up your sleeves and start working…
