One of the keys to create a reputation for your business online is to communicate through a blog. Blogging helps people to get to know your business and know what you have to offer to them. It is often a good idea to update your blog with more than just sale information or availability. But, many home improvement businesses and other small businesses simply don’t know what to write about. If you are stuck when it comes to creating web content for your blog, consider these tips.

#1: Talk About What’s Going on in Your Company

It does not even have to be directly related to your business. You can talk about changes in management, promotions, and re-organizations. You can also talk about the baby that was born or that wedding that’s coming up of one of your staff members. The key is to engage the reader with information about your business to show them you are “real” people and to give them some idea of the character of your business.

#2: Ask Questions and Give Answers

Whether you ask the questions on your blog or to your customers directly, another way to provide useful information to your readers is by asking questions. Find out what they want to know about the industry or products you offer. Encourage people to ask you questions about the company’s services. Then, answer those questions in a blog post.

#3: Talk About the Industry

If you are a printing company, discuss the new printing technology available and what it can do for your clients. If you are a plumbing company, discuss the potential to reduce taxes and energy costs through new appliance upgrades. You can talk about the manufacturers, the products, the services, and any other industry-wide information that affects your business and your customer’s needs.

Overall, the idea is to provide information that’s unique, interesting, and valuable to the reader. Would they want to read this? Will reading this blog post provide them with a new opportunity or a new interest in your company? Even more importantly, you’ll want to make sure that your blog posts always welcome the reader and encourage them to get in touch with you to buy services or products from your company. In short, you should always have a call to action that encourages the reader to take action in a way you want, such as calling you to schedule an appointment.

Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.