You are growing your home improvement business and you want to use social media. That is a good thing. In fact, social media is an excellent way to inexpensively market your business when it is done properly. But, you may be wondering about this new site you’ve heard of that’s really taken over called Pinterest. It looks like a push button board you may have in your office with notes and to-do lists. How can this online virtual corkboard help you with your business marketing? In many ways, it can help your business to really shine.

Use It to Showcase Your Skills

One of the ways it can work for you is by providing a visual for your business. Imagine a potential client that’s looking for a new garage built. You have a Pinterest set up with photos of some of your best work in garage building. It showcases your skills and gives them the confidence they need to work with you. It is easy to make this work as a component of your marketing plan, too. Consider these tips.

  • Invest in quality photos that really showcase the work you do. The better the image, the more likely it is that the image will be shared.
  • Link from the image back to your website or your company’s blog. You want to form this connection so that visitors who find your image can get your contact details and learn more about working with you.
  • Use local SEO terms within your Pinterest notes and messages about the image. This, again, gets people closely to you to get to your image.
  • Encourage people to share! That is the great thing about the site. You can easily share images from others so they get the link and they can share your own. The more sharing, the better.

Overall the goal is to get more people to see your visuals and to call you. That is the goal of any marketing plan you have. When you build things and fix problems, showing your skill in photos can be very powerful. It is very much a photo driven world. This could be the ideal tool for you to invest in to manage your social media campaign. Of course, having a team to handle that marketing for you will greatly increase the returns you get from this type of social media marketing.

Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.