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Category: Email Marketing

Home Archive by Category "Email Marketing"

How to Use Email to Re-Engage Inactive Subscribers

July 27, 2015adminEmail Marketingemail marketing, re-engagement, Subscribers

It happens to everyone. People on your email list become inactive and stop opening your emails. This happens for a number of reasons, and could be because: You’re going into their SPAM folders. They just haven’t gotten around to unsubscribing yet. You’re emailing them too much, so they gloss over your…

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How to Create Better Automated Emails

June 14, 2015adminEmail Marketingautorespond, email newsletter, sales

What is an autoresponder email? An autoresponder is just a sequence of email marketing message that gets sent to subscribers in the order and frequency that you decide. Autoresponders should be used after someone subscribes to your newsletter, after they download something from your website or after they fill out a…

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Inbox marketing

How to Use Promotional Emails in Your Email Marketing Strategy

May 10, 2015adminEmail Marketingemail marketing, mailchimp, Offers

One way to make newsletters valuable to your subscribers is to include special offers or coupons in the newsletter that they can use online.  Including special offers as part of your overall newsletter strategy provides an incentive for your subscribers to both stay on your email list, and open your newsletter….

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How to Get Your Email Newsletters Read

April 27, 2015adminEmail Marketingemail, newsletters

Email marketing remains a key component of effective B2B lead generation and B2C sales promotion. But among all the emails that people receive, its hard to cut through the noise and make sure your subscribers actually read them and respond to your calls to action. Here are some tips that will help…

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How To Add an Aweber Sign Up Form to Your Facebook

March 5, 2015adminEmail MarketingFacebook, newletter

You can easily add a sign up form for your AWeber powered newsletter to your company Facebook page. This blog assumes that you are already using AWeber for your newsletters. If you are, just follow these simple steps to make it easier for visitors to your Facebook page to sign…

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How To Send A Mailchimp Campaign

February 17, 2015adminEmail Marketingemail marketing, mailchimp, newsletter

Once you have a list of subscribers to your newsletter and some engaging content, its time to send your first email campaign. This tutorial assumes that you already possess a MailChimp account. To set yours up today, check out our blog post here.  Step 1: Create a new campaign From the…

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How To Customize a Mailchimp Sign Up Form and Welcome Message

January 23, 2015adminEmail Marketingcontent marketing, email, mailchimp, Subscribers

To grow your list of subscribers, you can embed a customized sign up form on your website, or share a link on social media. You can also customize the welcome message that your new subscribers receive after they fill out your sign up form. This tutorial will go over how…

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