In this blog we will walk you through how to sign up for Google Analytics. Why is this important? Take a minute to review our blog titled “Google Analytics Review” to better understand why they are important and how you can use them to inform business decisions. This task is…
In many situations, small businesses focus on being reactive. That is, they spend a great deal of time focusing on that one negative review they received. There is no doubt that a negative comment from a customer is going to sting. And, it does take a lot of good reviews…
The key to blogging is NOT just doing a weekly blog about stuff, it is about spending your time figuring out who you want to target with your blog, writing content directed at them and then putting it where they already are. In the words of Social Triggers marketing guru Derek Halpern,…
If you’re like me then you want to provide the most accurate description of webpages as possible. Schema.org provides hundreds of class types for you to choose from, and yet sometimes you can’t find a good class. Fortunately, Schema.org has the property additionalType that allows for further classification. The design…
Google uses information in your Google My Business profile to place your company on the map. In addition, customers see your logo and brand when they search for your business and Google My Business appears on the right hand side of results. For this reason, we recommend you claim your business on Google…
One of the things some business owners believe about online marketing is that their Google search engine ranking results are all that matter. If they are ranking well in the search engines, they feel they do not have to worry about other factors, including their online reputation. However, this is…
You know about customer reviews found online. You know the importance of these reviews – they impact your business in various ways. Yet, you may not have thought about the true level of importance. When you look at some of the statistics listed below, you’ll clearly see why you need…
Google Authorship When your blog articles appear in Google Search results, you can have your website setup to display author information. The most common bits include the photo, the name and the number of Google+ circles the Author appears in. Through anecdotal evidence Blog Authorship Snippets can improve the clickthrough rate…
Do you spend much time online reading about your industry and how to market to your customers? If you do, you may know that there are numerous ways for you to market your business inexpensively. You may even have a long list of methods you hope to try. Your time…
Social media can impact a business in a variety of ways. In many cases, the impact is very positive, providing a business with numerous key benefits. This is why small businesses need to focus more on this type of social interaction with their current and would-be customers. It’s important to…
