Quantifiable evidence gives us valuable insights about what is working well, and what could be improved.But sometimes data can be so overwhelming that we might not know what is most important for us and what is not. Google Analytics collects visitor data from your website that can be used to…
Step 1) Record or Upload a YouTube video Using your webcam If you have a webcam built into or connected to your computer, you can record a webcam video on YouTube and upload it directly to the site. Sign into Youtube (www.youtube.com). Note, when you sign in, make sure that you are…
So you’ve identified the high impact keywords for your web page, now what? Once you know the keywords, then you need to use them. There are three places you should use them. Some of these are a bit more advanced methods, so you will have to ask your web master…
We all use keywords to do searches but how do you find out which keywords relevant to your business are searched the most? These steps teach you how to use the Google Adwords tool to find out which keywords people use to search in your geographic area. Once you know…
Marketing your website for your business essentially boils down to generating more traffic for that website. The more traffic you bring in, the more potential you have to convert that traffic into sales, and the more sales you have, the more your business thrives. Therefore, one of the most important…
Have you ever attempted to use a website and found the experience to be obtuse and confusing? Maybe you wanted to sign up for a newsletter but couldn’t locate the link to do so. Or maybe you wanted to make a purchase, but found that the site’s shopping cart system…
If you go to claim your business on Google My Business and someone else has already claimed it, follow these instructions to request admin rights and/or reclaim it. If you are in a larger organization, we recommend you request admin rights first as it may be a colleague who has…
As a business owner, your goal is to offer a quality product to earn a profit. No matter what industry you are in, you need to build your business one customer or client at a time through each project or product you create. Yet, every small business faces some challenges…
Every small business marketer on the internet has to realize the importance of social media by now. You can create content and have your loyal followers disseminate it for you, spreading your brand and message to an exponentially increasing number of potential customers. One of the most important social networking…
Using Google web analytics allows you to better understand your current interactions and to understand how your online presence affects ongoing customer interaction. We like to use Google Analytics since its free to use and offers many features beyond the needs of the common user. At a minimum, businesses can use Google Analytics…
