Marketing your website for your business essentially boils down to generating more traffic for that website. The more traffic you bring in, the more potential you have to convert that traffic into sales, and the more sales you have, the more your business thrives. Therefore, one of the most important things you can do for the success of your business is to increase your inbound links. This refers to the number of links on the internet which refer back to your site. The more of them that are out there, the more people will click on them and find out about your business.

So, what can you do to increase the number of inbound links for your site? One of the best ways to do so is to harness the power of blogs. Many websites start up a steady blog where regular posts are uploaded on topics related to the business. These posts should be informative, rather than sales-oriented.


Once the site is set up, you can begin to network with other bloggers, commenting on their sites, and in turn having them comment on and link back to your site. It’s a big collaborative effort that often results in improved traffic for all involved parties.

  • The first step is to set up a blog using a site like Blogspot or another free blogging service. Many of these services offer the ability to integrate your blog into your own website simply by copying and pasting code.
  • Once your blog is set up, make regular posts. For example, if you owned a roofing company, your blog would have regular posts about home repair and home improvement topics. Eventually, you’d have enough content on your blog to really attract the attention of others.
  • Now, go out and find other blogs where there are likely to be readers who would also be interested in your company. For instance, find other home improvement blogs that seem to be popular or have a lot of visitors. Begin following and commenting on all of these blogs regularly.
  • Moreover, create links on your own blog that lead to these blogs. Then, you can request that others do the same for you. Over time, you’ll begin to share traffic with these other blogs, and the number of inbound links leading back to your site will dramatically increase.

In order to request that a blogger link back to your site, it’s often sufficient to simply write them an email once you have enough of your own content. Here’s an example of what you might write:

Dear [Blog Owner],

I just wanted to drop you a line and let you know how much I enjoy reading your blog, “Electric Wiring @ Home”. It’s helped me out a lot with my own home repairs, and I’ve linked to your articles many times for my own readers over on my own blog, “The Roofing Master”.

If you have time, would you mind checking my blog out? If you like what you see, then please consider giving me a link back from your own blog. I really think our mutual readers could benefit from one another. In any case, just wanted to let you know I enjoy your work. Thanks for taking the time to read this.

[Your Name]

Another thing you might find helpful is to set up RSS feeds for yourself that will deliver the content of the blogs that you follow to you on a regular basis. This is a great way to ensure that you never miss out on a post, or an opportunity to comment and generate more inbound links.

In the end, taking advantage of blogging and the cooperative atmosphere that surrounds the blogosphere is one of the best ways to get the name of your organization out there while helping others at the same time. Don’t miss out!