Once you know the keywords, then you need to use them. There are three places you should use them. Some of these are a bit more advanced methods, so you will have to ask your web master how you can add these to your pages or to your blogs when you post them.

Step 1: Identify the top keywords.

Follow these steps to use Google Adwords tool to identify top keywords in your business area.

Step 2. Add keywords to your page title

Add the keywords to the title tag of your page. This is what appears when you hover your mouse over the tab of a website page.

To add it to your web page you will have to add it in the html. You do this by using the <title> element.

The <title> element:

  • defines a title in the browser toolbar
  • provides a title for the page when it is added to favorites
  • displays a title for the page in search-engine results

A simplified HTML document and where you will find the <title>.

<!DOCTYPE html>
<title>Title of the document</title>
Go to your website html, and edit or add the <title> element and add text using those high value keywords.

Step 3: Add keywords to your  meta description

Also found in the header of a page, the meta “Description” describes your page. You want to use the appropriate, but highly searched keywords in the content portion of the description.

This is what it looks like:

<meta charset=“UTF-8”>
<meta name=“description” content=“Free Web tutorials”>  <——this is what you want to edit
<meta name=“keywords” content=“HTML,CSS,XML,JavaScript”>
<meta name=“author” content=“Hege Refsnes”>
Add your highly searched keywords to the <meta name=”description” content=”your description here”>

Step 4: Add keywords to your blogs

Add the keywords to your blog title and body. The key here is to ensure that you are writing quality content that relates to these terms. Don’t just put them in the title if it doesn’t make sense.  Include videos and images where appropriate to make your content more interactive and visually appealing.