Step 1: Identify the top keywords.
Follow these steps to use Google Adwords tool to identify top keywords in your business area.
Step 2. Add keywords to your page title
Add the keywords to the title tag of your page. This is what appears when you hover your mouse over the tab of a website page.
To add it to your web page you will have to add it in the html. You do this by using the <title> element.
The <title> element:
- defines a title in the browser toolbar
- provides a title for the page when it is added to favorites
- displays a title for the page in search-engine results
A simplified HTML document and where you will find the <title>.
Step 3: Add keywords to your meta description
Also found in the header of a page, the meta “Description” describes your page. You want to use the appropriate, but highly searched keywords in the content portion of the description.
This is what it looks like:
<meta name=“description” content=“Free Web tutorials”> <——this is what you want to edit
<meta name=“author” content=“Hege Refsnes”>
Step 4: Add keywords to your blogs