Google Analytics Review

Contents1 Where are you today?2 Report Navigation2.1 Date Selection2.2 Annotations3 Understand your Audience4 What drives traffic to your site?5 Behavior5.1 Pages and Landing Pages6 Conversions6.1 Setting up goals, Goal reports Using Google web analytics allows you to better understand your current interactions and to understand how your online presence affects ongoing customer…

Read More

Understanding Schema.org – Part I

Contents1 Understand Schema.org – What is it2 Why use Schema.org2.1 Easier for Publishers2.2 Easier for Search Engines2.3 Rich Snippets2.4 User search clarity3 Challenges with Schema.org Understand Schema.org – What is it It is a shared markup vocabulary that makes it easier for webmasters to markup HTML pages in ways recognized by major…

Read More

Idenfity Mobile Moments

I enjoyed how in this video for the Mobile Mind Shift by Forrester explains the concept of Mobile Moments. Increasingly customers are turning to their smartphones for answers to basic questions, such as: Is my flight on time? What is the weather tomorrow? Where are the nearest tacos? Is there a open drycleaner nearby? Have…

Read More

Learn about your customer

Do you know who your customer is?  Do you know what they look at online and where they get their information? This short activity will help you better understand who you your target market is so that you can use this information to better target them.   This post was…

Read More