These instructions build on the previous step of Setting up Google Analytics by taking the tracking ID you created and connecting it to code in your WordPress site. Don’t worry though, we aren’t going to make you study code to get this done. Lucky for you there is a plugin…
In this blog we will walk you through how to sign up for Google Analytics. Why is this important? Take a minute to review our blog titled “Google Analytics Review” to better understand why they are important and how you can use them to inform business decisions. This task is…
As a business owner, you know how hard it is to build a successful reputation. You likely spent a great deal of time making it happen within your local environment. You talk to your customers. You shake hands. You participate in various community events. There is a lot to do…
You don’t have to have a website. You don’t have to create a Facebook page for your company. You don’t have to even market online if you do not want to. However, what you have to do is to manage your online reputation. In other words, there is simply no…
We hope you will join us on July 16th for our seminar on “Low Cost Strategies to Increase your Online Presence.” We have created this seminar specifically for Small Business’ in Guelph who want to learn how to increase their online presence and inbound leads without spending thousands of dollars…
Nothing can be more frustrating to a small business owner than to find a message about the company online that is not positive. You may easily find a few complaints about your business on the websites that allow for online reviews. It is very tempting to simply correct the individual…
In many situations, small businesses focus on being reactive. That is, they spend a great deal of time focusing on that one negative review they received. There is no doubt that a negative comment from a customer is going to sting. And, it does take a lot of good reviews…
There is little doubt that small businesses need all of the cost effective or even free marketing methods they can possibly have. This is one of the most important reasons that the customer review is so important. It is a highly effective type of review that can turn heads and…
You are like most other business owners. You care what people say about your company. You work hard to ensure people know about it and you spend a great deal of time working towards improving your company’s reputation. That’s why, when you are looking at your company’s reviews online, you…
The key to blogging is NOT just doing a weekly blog about stuff, it is about spending your time figuring out who you want to target with your blog, writing content directed at them and then putting it where they already are. In the words of Social Triggers marketing guru Derek Halpern,…
