Google places for business provides business owners a free tool to manage how the business shows up across the web. The management of the business profile affects various Google products like Google Search, Maps, Google+ and on mobile devices. Google My Business Services While the primary purpose of Google my Business…
The Schema.org markup is a recommendation by the major search engines to help publishers inform them of the web content. Their web crawlers when they find the markup can use it to better categorize the topic and meaning of the elements of the website. Schema.org covers many topics including things…
In Canada the federal government, in the form of Industry Canada, provides a relatively good business directory. It has a straight forward process with no sales people contacting to upsell you. Its free business directory has a many options to customize your listing, including website URL and product / service…
Why Yellow Pages? The Yellow Pages is a primary data provider to many downstream websites. For instance, if you provide them with your data, they will periodically send the company information to other websites who will add a citation. Yellow Pages also has a free online listing available to promote…
Often times, plumbers spend a lot of time and money advertising. They work hard to find areas to advertise, everything from the Yellow Pages to local advertising online. Advertising like this is just fine, but it can be expensive. What becomes frustrating is learning that your competition, or perhaps another…
A web citations is a mention of your business name and address on a website. There are hundreds of websites that have business lists, some covering a region (e.g. chamber of commerce), some list businesses in an industry (e.g. professional associations), and other websites try to offer business listing reviews…
For those of you considering registration with the Better Business Bureau (BBB), here are some tips. First of all, let’s cover the basics. The BBB is an organization focused on marketplace trust for over 100 years! Its independent from the government, acts in a sort of industry self-regulation and is…
Schema.org is a set of recommendations from top search engines Yahoo!, Google, Bing and Yandex to improve the quality of search results. Originally published in June 2011, it is a major collaboration of the big search providers to standardize the optimal method of adding microdata to your websites. Until then,…
In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…
Recently I had a question that went something like this; we’ve added a new location to our business and want to update my website. Should I create a new website or edit my existing site? When faced with this fortunate situation, adding a new website is more work and simply…
