What Is Earned, Owned and Paid Media?

You may know of earned, owned and paid media by another name. It is also known as bought media. It is a type of media that is used throughout the industry and a type of media that even a small business owner can appreciate. Once a “new” method of advertising,…

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Mobile Friendly Sites

Making a website mobile friendly requires website owners to consider their budgets, understand their mobile users’ intent and to understand some basic methods to satisfy the requirements. There isn’t a one size fits all approach, but I personally like to see more people adopt a wordpress (or other mature content management…

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How to Differentiate Your Small Business

Standing out from the crowd is hard to do as a small business. While there are many ways to provide good service, creating memorable service is harder to do. Small businesses tend to lack huge marketing budgets and there’s little chance of competing successfully with large companies in this area….

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