When it comes to understanding the word manifest, it is important to realize its definition depends on the overall spirit or usage of the world. Manifest can be a powerful word that describes the goals and ideas. It can be used in various ways to demonstrate creation, both positive and…
Managing your company’s social media accounts can be tricky; between Facebook, Twitter, YouTube, and whatever other platforms you may be operating on, finding the time and resources to manage all of your accounts can be overwhelming. Luckily, along with increasing popularity of social media, online tools have emerged in order…
Advertising your business online is about getting your name out there in as many avenues as possible. While registering for the big sites like Yelp and Google is great and essential, it’s also important to recognize those sources of online information which are up and coming. 411.ca is such a…
In Part II of this series, we go into how you can apply the schema.org markup in your websites. The articles helps you identify the business types, provides navigation tips and provides examples of markup for Locations, Offers, and ImageGallery. Identifying your business type Schema.org has a list of eight common Home and…
Contents1 Where are you today?2 Report Navigation2.1 Date Selection2.2 Annotations3 Understand your Audience4 What drives traffic to your site?5 Behavior5.1 Pages and Landing Pages6 Conversions6.1 Setting up goals, Goal reports Using Google web analytics allows you to better understand your current interactions and to understand how your online presence affects ongoing customer…
Contents1 Understand Schema.org – What is it2 Why use Schema.org2.1 Easier for Publishers2.2 Easier for Search Engines2.3 Rich Snippets2.4 User search clarity3 Challenges with Schema.org Understand Schema.org – What is it It is a shared markup vocabulary that makes it easier for webmasters to markup HTML pages in ways recognized by major…
I enjoyed how in this video for the Mobile Mind Shift by Forrester explains the concept of Mobile Moments. Increasingly customers are turning to their smartphones for answers to basic questions, such as: Is my flight on time? What is the weather tomorrow? Where are the nearest tacos? Is there a open drycleaner nearby? Have…
Do you know who your customer is? Do you know what they look at online and where they get their information? This short activity will help you better understand who you your target market is so that you can use this information to better target them. This post was…
Google Forms is an easy to use, free surveying tool that helps you to collect feedback. I estimate you’re going to get 80% of the features you use often that you’d get with paid tools (e.g. Surveymonkey). Unless you’ve got a use case for advanced reporting tools you’ll seldom need anything…
You have a bad review. You hate some of the old messages posted to your Facebook account. You dread to think what that intern posted to your Twitter page. If this sounds like what is happening to you, it may be time to roll up your sleeves and start working…
