I enjoyed how in this video for the Mobile Mind Shift by Forrester explains the concept of Mobile Moments. Increasingly customers are turning to their smartphones for answers to basic questions, such as: Is my flight on time? What is the weather tomorrow? Where are the nearest tacos? Is there a open drycleaner nearby?

Have you determined what your customer mobile moments are? They may be obvious for your business, but perhaps they’re adjacent to what you’re doing today. Perhaps you could think of their buying cycle (research, evaluation of alternatives, post purchase support & warranty) to think of additional moments. There may also be partners which you could integrate with upstream or downstream in their lifecycle.

Identifying mobile moments in your business is a good exercise to figure out where you can better engage your customers with solutions to their problems. It also has the upside of increasing your customer acquisition, retention and referrals.

Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.