I enjoyed how in this video for the Mobile Mind Shift by Forrester explains the concept of Mobile Moments. Increasingly customers are turning to their smartphones for answers to basic questions, such as: Is my flight on time? What is the weather tomorrow? Where are the nearest tacos? Is there a open drycleaner nearby?

Have you determined what your customer mobile moments are? They may be obvious for your business, but perhaps they’re adjacent to what you’re doing today. Perhaps you could think of their buying cycle (research, evaluation of alternatives, post purchase support & warranty) to think of additional moments. There may also be partners which you could integrate with upstream or downstream in their lifecycle.

Identifying mobile moments in your business is a good exercise to figure out where you can better engage your customers with solutions to their problems. It also has the upside of increasing your customer acquisition, retention and referrals.