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Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.

Offers Seeking Your Attention

Home industry professionals have a lot of people vying for the attention these days. Figuring out who to work with and where to focus your time can be a big time sink. Bringing order from the landscape is about the best thing I can do for professionals who don’t want…

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An Integrative Approach to Business Models

Integrative Thinking works on business models and Oesterwalder’s Business Model Canvas is the perfect specimen for integrative modeling… As a University of Toronto Rotman graduate I was recently privileged to attend Roger Martin’s condensed version of Integrative Thinking course. Given two choices Integrative Thinking is not a solution of compromise, rather it…

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Suspension of belief

“The supposition that the future resembles the past is not founded on arguments of any kind, but is dereived entirely from habit.” – David Hume. The suspension of beliefs is neccessary to enjoy the exploration and discovery of new ideas in your business or industry. The revolutionary potential in your…

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Hunches

The Slow Hunch is the title of a chapter of Steven Johnson‘s book “Where Good Ideas Come From: The Natural History of Innovation” (ISBN-10: 1594487715) and is a primary source of inspiration for the naming of Hunch Manifest Inc. The Slow Hunch states, in essence, that breakthrough ideas almost never come in…

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