For those of you considering registration with the Better Business Bureau (BBB), here are some tips. First of all, let’s cover the basics. The BBB is an organization focused on marketplace trust for over 100 years! Its independent from the government, acts in a sort of industry self-regulation and is…
On December 4-6, 2013, Canada’s Largest Building and Construction Show, Construct Canada descends again on the Metro Toronto Convention Centre. Celebrating its 25 year, Construct Canada offers more than 1050 exhibits, 200 enlightening seminars from 450 speakers for 25,000 attendees. Both Martha and I will be there to attend several…
A common comment I hear in the Home Improvement industry, especially in locations with growing populations and stable economy, is “We don’t need more leads, we have enough business from word of mouth referrals”. First, I commend them and say that is fantastic, really it is. Companies with this situation…
Nearly everywhere you appear online, your reputation influences your target customers. Your reputation, made up of reviews, comments in social media can appear in many locations. The big players like Google, Microsoft and Facebook are instrumental in connecting you with your customers. When a customer jumps online to find someone…
Service oriented business are in constant contact with their customers, each interaction builds their reputation. Each time a customer has a good experience, they will tell a few friends. When a customer has a bad experience, they tell on average 12 people. A 2005 study by Informative Inc found that…
Schema.org is a set of recommendations from top search engines Yahoo!, Google, Bing and Yandex to improve the quality of search results. Originally published in June 2011, it is a major collaboration of the big search providers to standardize the optimal method of adding microdata to your websites. Until then,…
After recently attending the Agile Conference in TorontoI took what I learned in a session on Personal Kanban and combined it with a Priority Matrix that I like to use. The results, thus far, have been amazing and I don’t think I can chalk it up to coincidence. I predict…
In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…
Recently I had a question that went something like this; we’ve added a new location to our business and want to update my website. Should I create a new website or edit my existing site? When faced with this fortunate situation, adding a new website is more work and simply…
Here are five ways to increase your organic web traffic at very little cost. Implement Schema.org tags throughout your site Create a Google Local account Post new content to your website Register with Yellow Pages Register on Industry Canada
