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Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.

How to Differentiate Your Small Business

Standing out from the crowd is hard to do as a small business. While there are many ways to provide good service, creating memorable service is harder to do. Small businesses tend to lack huge marketing budgets and there’s little chance of competing successfully with large companies in this area….

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Businesses That Stand Out and Why

Some businesses gain traction for one thing or another. They end up becoming stand out businesses, those that seem to provide a higher level of customer service than others do. What makes one business stand out from the rest? And, with that thought, what can you do, as a business…

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Home Services Industry Fragmentation

I’ve wondered for awhile how and why the home service providers industry is fragmented. It seems like the vast majority of home service providers are small business operations Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever…

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Renos to boost ROI

”Not all renos boost ROI“, an article by Mike Holmes in the National Post. While the title is obvious given they choose the phrase ‘all renos‘, there’s a few practical considerations in the article Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been…

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Lowe’s drops bid for RONA

News this morning; Lowe’s has dropped their $1.8 billion bid to buy RONA. RONA shares are down 10% this morning, below where they were before the offer. The offer would have been a premium Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been…

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Schema.org Image Gallery

The Schema.org markup is a recommendation by the major search engines to help publishers inform them of the web content. Their web crawlers when they find the markup can use it to better categorize the topic and meaning of the elements of the website. Schema.org covers many topics including things…

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