We’ve heard time and time again that social media posts with images do far better than those with just text, so if you have a visual product or business, you should be taking advantage of using photos in your social media strategy as much as possible. Instagram and Pinterest are…
Like any relationship, the one that you have with your customers should be two-way. Thats why setting up a listening station for your brand, industry or product can help you listen to your customers concerns, so you can better serve them and gain insight into how to earn more business….
Whenever you write a new post on your blog or website, its important to let your fans and followers know that you’ve shared an update to drive traffic to your post. You could individually update your social media accounts every time, but thankfully there are WordPress plugins that will automatically…
Scheduling part of your social media content is well worth it and provides tons of benefits to busy small businesses. With proper use of social media automation, you can make your time spent on your social media online marketing as productive and profitable as possible. However, you shouldn’t automate all your posts…
When choosing a social media network to be active on, it is important to recognize that the demographics of each network are different. Based on your business’s target demographic, you should try to choose a network that best represents your audience. However, keep in mind that social media demographics change rapidly…
Influencers are leaders in your industry who are well know and have a credible opinion or voice. These people have a sizeable following on social media that, when done properly, can be used to your benefit. Connecting with influencers can be beneficial for your brand because people listen to and…
Social media platforms aren’t created equal. Each platform attracts a different demographic based on the its target audience, type of medium it’s centred around, and the age of the platform, among other factors. With 74% of online adults using social networking sites, your business should be utilizing at least one network. This infographic gives a…
The Buffer app add on to your browser makes sharing content from web pages across multiple social media channels simple. Installing the add on means you don’t have to navigate away from the page you want to share, or copy and paste URLs. If you aren’t familiar with Buffer, start…
Tagging, or mentioning others on Google+, is useful to grab someone’s attention, to ask them a question, to give them credit or to call their attention to something. This ensure they see your post and will often lead to them interacting with you as a result. Any time you tag someone…
The plus one button on Google+ makes it simple for you to show when you like or agree with a post. Adding a +1 to Google+ posts also helps you keep track of posts you like, and it can help people in your circles and extended circles know what you recommend. Add…
