Scheduling part of your social media content is well worth it and provides tons of benefits to busy small businesses. With proper use of social media automation, you can make your time spent on your social media online marketing as productive and profitable as possible. However, you shouldn’t automate all your posts…
When choosing a social media network to be active on, it is important to recognize that the demographics of each network are different. Based on your business’s target demographic, you should try to choose a network that best represents your audience. However, keep in mind that social media demographics change rapidly…
Influencers are leaders in your industry who are well know and have a credible opinion or voice. These people have a sizeable following on social media that, when done properly, can be used to your benefit. Connecting with influencers can be beneficial for your brand because people listen to and…
What is a Twitter Card? Twitter cards let you take your Tweets beyond just text, and allow you to expand it with rich photos, videos, and media to Tweets.Twitter cards can be used to boost your presence on Twitter in a way that is specific to the type of industry…
If your company doesn’t have its own blog, you can utilize your Google My Business page to share short blog posts. This can be done through simply writing posts and choosing which circles to share them among. The great thing about Google+ is you can include photos, videos, links, events and…
Social media platforms aren’t created equal. Each platform attracts a different demographic based on the its target audience, type of medium it’s centred around, and the age of the platform, among other factors. With 74% of online adults using social networking sites, your business should be utilizing at least one network. This infographic gives a…
The Buffer app add on to your browser makes sharing content from web pages across multiple social media channels simple. Installing the add on means you don’t have to navigate away from the page you want to share, or copy and paste URLs. If you aren’t familiar with Buffer, start…
1. Create valuable content often Tweeting often will get you more followers, but make sure you’re adding value through your tweets. Tweet links, tips or advice relating to your business or brand. Use a tweet-scheduling service like Buffer to plan your content and put it in front of your audience when they’re…
The plus one button on Google+ makes it simple for you to show when you like or agree with a post. Adding a +1 to Google+ posts also helps you keep track of posts you like, and it can help people in your circles and extended circles know what you recommend. Add…
Google+ users with a large following and popular content are more likely to find their posts appearing in organic search results. As a business owner, you want to find and engage with the people that are listening to your message and sharing your content. Search For Potential Fans and Influencers To…
