You are growing your home improvement business and you want to use social media. That is a good thing. In fact, social media is an excellent way to inexpensively market your business when it is done properly. But, you may be wondering about this new site you’ve heard of that’s…
You own a construction business. You think you do great work for each of your customers. In fact, you know you do a better job than plenty of the other companies out there. So, why are your marketing efforts failing? In many situations, small businesses in this industry spend most…
Home improvement businesses have long been marketed through basic ads, commercials on television, and word of mouth. In most cases, if a person wants to have work done around the home, they ask a friend who they recommend. Today, your business has a digital reputation. Even if your business doesn’t…
As you work to build your business from the ground up, a key step in that process is providing outstanding customer service. It does not matter if you are a plumber or if you are working in the area of architecture, great service is what brings customers back time and…
You may have heard of a little company called Trader Joe’s. It started out as nothing more than a 7-eleven that was known for its great wine selection. Today, the company is one of the very best from a customer service standpoint. It’s been rated as such by customers throughout…
You may know who Tony Hsieh is. He’s the CEO of Zappos, that large shoe-selling website. What you may not know, though, is about the man and the message behind this man. Even more interesting is his inspiration and motivation. It is something that every business owner, whether you are…
Making a website mobile friendly requires website owners to consider their budgets, understand their mobile users’ intent and to understand some basic methods to satisfy the requirements. There isn’t a one size fits all approach, but I personally like to see more people adopt a wordpress (or other mature content management…
Tony Hsieh, Zappos CEO, wrote a book called, “Delivering Happiness, A Path to Profits, Passion, and Purpose.” The book, released in 2010, launched to the top of the bestseller list. It’s a book about business advice, multi-million dollar deals, and, interesting stories about worm farms. It is a book that…
Are you always listening to your customers? You may be busy with a remodeling project or tackling a long list of things to take care of on your day’s schedule. But, do you stop and listen to the customers that are coming in your door or calling you? You should…
One of the fundamental concepts of marketing is attracting new customers. It is also just as important to maintain that customer base once you do get interaction with them. And, although it is often hard to do, it’s critical that you always show them that they are right. In short,…
