Do you spend much time online reading about your industry and how to market to your customers? If you do, you may know that there are numerous ways for you to market your business inexpensively. You may even have a long list of methods you hope to try. Your time…
Social media can impact a business in a variety of ways. In many cases, the impact is very positive, providing a business with numerous key benefits. This is why small businesses need to focus more on this type of social interaction with their current and would-be customers. It’s important to…
Previously we mentioned three types of media important to all businesses. That includes not just big companies and blog owners, but all small businesses as well. These three methods include earned, owned, and paid media. Now, it is important to understand how these methods work and what you as a…
You may know of earned, owned and paid media by another name. It is also known as bought media. It is a type of media that is used throughout the industry and a type of media that even a small business owner can appreciate. Once a “new” method of advertising,…
All types of home improvement businesses must focus on marketing. If you are not doing anything to market your business, you are not going to see it grow. You may be putting money into online and offline advertising methods. It is not about how much you are investing, though. In…
One of the main tools consumers have to find your business online is your website. You likely have one, though you may not put much time into managing it or improving it. That’s generally okay to do, though having a blog with consistent fresh content is even better. One of…
There are many reasons we turn to one company or the next for services. We may respond well to ads. We may even have a loyalty to a company that we’ve “known” for years. Yet, it goes deeper than that. It’s important to be the type of company that customers…
One of the keys to create a reputation for your business online is to communicate through a blog. Blogging helps people to get to know your business and know what you have to offer to them. It is often a good idea to update your blog with more than just…
If you are like many small business owners using online marketing as a way of advertise, you have a website. And, if you have a website, you should have a form that allows individuals to sign up to receive your newsletter. It’s an email that goes out, informs your subscribers…
As a small business owner, you need to invest wisely in any and all types of marketing. And, while many businesses spend a great deal of time putting and a little money into online marketing, they sometimes make mistakes trying to do the work themselves. In other words, you’ll find…
