How and why to use HashTags Hashtags are available to use in Google+ and help users find your content and help you organize your own posts. We recommend using hashtags in your posts (no more than 3 that are relevant) to get organized and be found. You can look for…
This blog post is to help website owners stay informed of their website activity. All too often, we get busy and simply forget to login to our Google Analytics dashboard to see what’s happening. The tool has a couple of ways to stay informed of the activity, by receiving emails…
Google Forms is an easy to use, free surveying tool that helps you to collect feedback. I estimate you’re going to get 80% of the features you use often that you’d get with paid tools (e.g. Surveymonkey). Unless you’ve got a use case for advanced reporting tools you’ll seldom need anything…
There is little doubt that small businesses need all of the cost effective or even free marketing methods they can possibly have. This is one of the most important reasons that the customer review is so important. It is a highly effective type of review that can turn heads and…
Google Authorship When your blog articles appear in Google Search results, you can have your website setup to display author information. The most common bits include the photo, the name and the number of Google+ circles the Author appears in. Through anecdotal evidence Blog Authorship Snippets can improve the clickthrough rate…
Do you spend much time online reading about your industry and how to market to your customers? If you do, you may know that there are numerous ways for you to market your business inexpensively. You may even have a long list of methods you hope to try. Your time…
Social media can impact a business in a variety of ways. In many cases, the impact is very positive, providing a business with numerous key benefits. This is why small businesses need to focus more on this type of social interaction with their current and would-be customers. It’s important to…
One of the keys to create a reputation for your business online is to communicate through a blog. Blogging helps people to get to know your business and know what you have to offer to them. It is often a good idea to update your blog with more than just…
If you are like many small business owners using online marketing as a way of advertise, you have a website. And, if you have a website, you should have a form that allows individuals to sign up to receive your newsletter. It’s an email that goes out, informs your subscribers…
You own a construction business. You think you do great work for each of your customers. In fact, you know you do a better job than plenty of the other companies out there. So, why are your marketing efforts failing? In many situations, small businesses in this industry spend most…
