Often times, plumbers spend a lot of time and money advertising. They work hard to find areas to advertise, everything from the Yellow Pages to local advertising online. Advertising like this is just fine, but it can be expensive. What becomes frustrating is learning that your competition, or perhaps another…
You own a small business and work hard to impress your customers. You want to strive to improve even further, providing your customers with the best experience possible. You do this because you know it will help you to get more customers. If you have not done so, yet, you…
I have a few questions for small business owners. What if the internet is moving so quickly that you can’t keep up? What if advertising on Google AdWords is a zero sum game? What if your social media campaigns are merely increasing vanity metrics and not increasing profitability? What if…
As a home improvement business, you likely spend a significant amount of money on advertising. Marketing is an important part of any business’s success. It communicates with the world that you have a product or service to offer and why they need to hire you to complete the job. In…
You’ve completed a project for a customer and you know you did the best you could. It might have been too challenging or simply did not go well due to a lack of information provided by the client. You know this home improvement project wasn’t the best it could have…
Negative social media can impact any type of business online. In the home improvement industry, it’s even more worrisome since potential customers often rely on other customers’ experiences to make a buying decision. The way you respond to bad reviews and negative comments on your social media, says a lot…
As a business owner in the home improvement industry, you know the importance of word of mouth advertising. Just a few decades ago, this was the primary method of marketing a business like your own. Today, the Internet offers plenty of opportunities to market, but it’s also easy to fall…
A web citations is a mention of your business name and address on a website. There are hundreds of websites that have business lists, some covering a region (e.g. chamber of commerce), some list businesses in an industry (e.g. professional associations), and other websites try to offer business listing reviews…
“A one star increase in Yelp rating leads to a 5-9 percent increase in revenue” was a primary finding of a study conducted by Michael Luca and published in the Harvard Business Review. The study, “Reviews, Reputation and Revenue; the case of Yelp.com” published in November 2011 is a landmark study that…
In the following blog we’ll give you describe the basics of managing your online reputation. This applies broadly to different types of small business, not just home improvement companies. The differences among verticals could be its own blog, but is sufficient to say that a key part is that each…
