Want more traffic and more sales for your online store? Of course you do. In this blog we cover some ways to promote your e-commerce store through reaching out to influencers, social media marketing and email marketing.
Reach Out to Bloggers
Search for bloggers or vloggers in you niche who write about or try new products.There are many people who review products on video and blogs part-time or for a living.For example, DC Rainmaker reviews fitness electronics and has become a trusted source for people looking to buy these products.
You may have to play around with your keywords to find the people who may be interested in your product. Getting coverage from a popular blog or vblogger would drive a lot of traffic to your store. To get their attention, simply send them an email introducing yourself and your store and ask if they would like a free sample or product to review.
Pinterest can be a great tool to drive traffic to your store and boost sales. Most people who are active on Pinterest use it as a online shopping tool and pin products that they are planning on buying or find more information about products. Pinterest is also a growing network and has become more popular among men.
The best way to promote your products on Pinterest is through “Product Pins”. Product Pins include information such as pricing, stock availability, where a user can purchase, even a click through to the product page on the store’s website, price alert emails, and more.
Product Pins include real time pricing, availability and where to buy. Pinners may also get notifications when prices drop more than 10%.
Instagram is also becoming a place for people who are looking to shop online. Because it is a photo based platform, you can easily display the items in your online store. Although Instagram does not allow you to hyperlink your images or captions, there are apps that provide work- arounds, such as Inselly and Instaorders, to do that retrofit the site to make it a sales channel.
Facebook still drives the most sales (according to Shopify). Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85%. Promoting sales and discount codes on other social channels is still a great way to drive traffic to your online store.
You can also use set up a Facebook store connected to your business page using Shopify, Bigcommerce and Wix.
Website Builder Expert goes through these platforms more specifically on their website.
Check out this infographic from Shopify to learn more about which social platforms drive the most sales.
Install a Chat Program on Your Site
Having a chat box on your site to help with customer service is a great way to help people with products and make sure they make it through your sales process. A chat program is much faster than email and encourages spur of the moment conversation and can increase support and conversions for this reason.
Ask for Reviews
Once you start selling products, ask people to review the products on your website. This helps your e-commerce store in two ways: It gives your static product pages fresh content and it entices other buyers to purchase your products based on positive reviews.
This is an example of an email that Province Apothecary sent out to their subscribers asking them to review a product to receive 10% off their next order.
We have covered some ideas to promote your e-commerce page including connecting with bloggers, using Pinterest, Instagram and Facebook, installing a chat program and asking for reviews.
In the comments below, let us know how you are promoting your online store.