Sometimes the best way to learn how to maximize the benefits of social media for your own company is to check out what the other companies are doing well. Here are a few examples of companies that are simply excelling with social media. Can you be more like them?

Balzac’s and Twitter

Check out Balzac’s Twitter page and you’ll find lots of promotion and insight into this company. Here’s a look at what the company’s marketing looks like:

The company has a simple website, but no mobile or blog site. They base pretty much all of their communication through Twitter. They do not use display ads or paid search either. They do well with online reviews, which really makes for the company to rank well in the search engines. They engage the competition in conservations, promote their products, and engage their Twitter followers on an ongoing basis all day long. They also engage in the local community, continually promoting outreach programs.

WildRose Clothing and Guelph Facebook

Take a look at the Facebook page for WildRose Clothing in Guelph, ON. The company’s page looks pretty basic, until you start to scroll down. Do you notice the bright pictures and colors? There are engaging conversations there that interact with the customers. The pictures themselves are attractive. Who wouldn’t want to check out what this location has in stock today? You’ll also notice that the company has a variety of positive reviews on the page. This really helps give would-be customers the push they need to interact with the company and buy from them. They pair outfits together, show conditions, show labels, and post their prices, too. This helps get people in the door.

Wee Urban and Facebook

Here’s another company’s Facebook page to check out. How does this small organization have nearly 15,000 followers on their page? They do a number of things well, including using great images and colors. Their pages are filled with useful information, too. Organic food pools, insightful information and articles, as well as clothing and product promotion helps to really give the visitors the information they need.

What you’ll notice is a combination of lighthearted pieces, giveaways and discounts, promotion of their products, insightful articles, and lots of positive vibes. They interact with customers throughout the page, too. Check out their reviews and you’ll quickly notice that there are plenty of positive ones.