What is Buffer

Buffer, http://bufferapp.com, is a popular social media management tool that helps you centrally schedule (to buffer) your social media activity. While they have numerous stages of progressive pricing tiers, their free tier is among the best available. That is, it allows a single user to connect one account to social media network. (vs Hootsuite’s 3 accounts).

With a Buffer account, you connect to:

  • Facebook Pages
  • Facebook Profiles
  • Facebook Groups
  • Twitter
  • LinkedIn Profiles
  • LinkedIn Company Pages
  • App.net Profiles
  • Google+ Pages

On free, you can connect to one per each social network. One Facebook, one Google+, one twitter, one Linked In, one app.net. On the awesome plan, you can connect to any combination of those 9 up to 10 profiles.

Buffer Account Types

Buffer’s non-free Pricing Tiers

Want some alternatives to Buffer?

Below we give you some idea of what Buffer excels at, some negatives as well as the basics to get started. Lastly we pulled out a selection of our favourite features that make it really easy to post to multiple accounts simultaneously.

Why Buffer


  • Multiple connected social accounts
  • Good user interface, easy to use, e.g. add any web content using a right click context menu
  • Free, or low cost options
  • Buffer as a business is incredibly transparent. their pricing / costs. salaries and more
  • Non-profits rates are discounted at 50% (based on the pricing disclosure we know they take a loss on these)


  • Has fewer features than some competitors
  • Some setup to control the schedule for when posts will be pushed out
  • Doesn’t have features to respond to incoming messages

Buffer Basics

1. Registering

Go to https://bufferapp.com

Sign in with a social media account or by using your email address. We suggest you sign in with a social media account because you’ll complete part of the next step.

2. Connecting Accounts

Add accounts from the button “Connect More” on the left side of the main page.  Connect your Twitter Account, Facebook Page/Profile, LinkedIn and Google+. Each of them will take you to a sign-in page on each network to authorize the Buffer App to use your profile and credentials remotely.
Buffer Connects

Buffer Connect ApproveBuffer Account Twitter

3. Posting

You can start using Buffer right away, from the Dashboard, Content tab type in your message, choose the accounts it will post to by (un)selecting the greyed out icons from those accounts. If you want you can attach a photo and then when you are ready press “Add to Queue”.  Other options to post are accessed from the drop down arrow, allow you to Share Now, Share Next or Schedule Post.

Buffer Dashboard

Other Buffer Functionality

Discovering more content to share

One of the features I like is the Suggestions. One of the main points of Buffer is to improve your social media productivity, and sometimes you need some ideas for more content if you’re setting up many posts. Buffer’s Suggestions (inside Content tab) gives you a bunch of ideas of relevant tweets based on your past activity.
Buffer Dashboard Hunch

Chrome Plugin

A handy feature for Chrome users is the buffer chrome plugin which gives you a button to add posts with about any website without leaving the page. If you found an inspirational quote, select it with the mouse and right click to Send to Buffer and it prompts you refine the post. Its so fast and lets you get back to reading / working.

Buffer Post Chrome Text

Buffer Post Chrome

Mobile Applications

If you’re on the road a lot or using tablets and phones, you’re also covered. The functionality of the applications cover all the basic functionality as the web application we’ve shown in this article. Download the Apple and Android apps.

Buffer Post Mobile

When to post to social media

For us, experience has shown in late morning and early afternoons during the weekdays are best for us. We typically have business users who come to our site and you likely have different target audiences. Below are more resources that can give more specifics that hopefully cover your respective target audiences:



Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.