You own a construction business. You think you do great work for each of your customers. In fact, you know you do a better job than plenty of the other companies out there. So, why are your marketing efforts failing? In many situations, small businesses in this industry spend most of their time working their trade, building and pleasing customers. What they often do is assume that throwing up a website and printing a few business cards is going to do enough for their needs to bring in the business. But, you could be making mistakes that are costing you big time. And, they are the easiest to fix.

#1: Are You Showing Why You Matter?

Why should anyone choose your business or the other guy? A key first step in marketing a construction business is to find some type of benefit that you offer that the other guy does not. It does not have to be complex or over the top either.

  • Your length of service to the community
  • Your guarantee for quality work
  • Your affordable rates

Choose something that shows what you do better than the other guy. Make this a central portion of your marketing theme.

#2: Know What Others Are Saying

Have you taken the time to search your company’s name or your name online? You may quickly find plenty of reviews and comments about your business. You may be shocked to learn that some customers didn’t think you did a great job or would not recommend you because of your pricing. Reputation management, the process of learning what’s out there about your business and minimizing the risks associated with it, is a critical step in managing your business’s marketing.

#3: Are You Social?

Another tip that you may be struggling with is being successful with social media. Facebook, Twitter and LinkedIn may scare you or you may not want to spend the time focused on these topics, but they are areas that you need to worry about. They give you access to the customer directly, letting you brag about a job well done with great photos and working with customers who have a problem in real time.

Marketing your construction business may seem hard to do, but with a few simple steps in the right direction, you will see improvement to your business’s bottom line. The key is to find out what you are missing and then take action to fix the underlying problem.

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Mark van Berkel
http://hunch.wpengine.com
Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.
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