You can use Google+ communities to find other people to connect with around a passion for your industry or niche. If no one has created the community you’re looking for, you can create your own. You must have a registered profile or page on Google+ to create a community. Step 1: Create…
Scheduling part of your social media content is well worth it and provides tons of benefits to busy small businesses. With proper use of social media automation, you can make your time spent on your social media online marketing as productive and profitable as possible. However, you shouldn’t automate all your posts…
When choosing a social media network to be active on, it is important to recognize that the demographics of each network are different. Based on your business’s target demographic, you should try to choose a network that best represents your audience. However, keep in mind that social media demographics change rapidly…
Influencers are leaders in your industry who are well know and have a credible opinion or voice. These people have a sizeable following on social media that, when done properly, can be used to your benefit. Connecting with influencers can be beneficial for your brand because people listen to and…
What is a Twitter Card? Twitter cards let you take your Tweets beyond just text, and allow you to expand it with rich photos, videos, and media to Tweets.Twitter cards can be used to boost your presence on Twitter in a way that is specific to the type of industry…
Adding an SEO Plugin to your WordPress site is a useful tool in helping you get your website to the top of search rankings. There are plenty of SEO Plugins, but we recommend using the WordPress SEO by Yoast plugin. This blog will show you how to install this plugin…
If your company doesn’t have its own blog, you can utilize your Google My Business page to share short blog posts. This can be done through simply writing posts and choosing which circles to share them among. The great thing about Google+ is you can include photos, videos, links, events and…
Social media platforms aren’t created equal. Each platform attracts a different demographic based on the its target audience, type of medium it’s centred around, and the age of the platform, among other factors. With 74% of online adults using social networking sites, your business should be utilizing at least one network. This infographic gives a…
Adding a opt in form for your newsletter is a great way to improve your newsletter campaign. AWeber allows you to customize your form with templates. This blog post assumes that you are already using AWeber for your newsletters. Sign into your AWeber account and go to “Sign Up Forms”…
Not only does optimizing the images used on your website put them higher in the Google Images search, it can help your website rank higher in Google Search as well. These three tips will cover the basics of image optimization. 1. Name your image files descriptively and in plain language Before…
