Do you know who your customer is? Do you know what they look at online and where they get their information? This short activity will help you better understand who you your target market is so that you can use this information to better target them. This post was…
In many situations, small businesses focus on being reactive. That is, they spend a great deal of time focusing on that one negative review they received. There is no doubt that a negative comment from a customer is going to sting. And, it does take a lot of good reviews…
The key to blogging is NOT just doing a weekly blog about stuff, it is about spending your time figuring out who you want to target with your blog, writing content directed at them and then putting it where they already are. In the words of Social Triggers marketing guru Derek Halpern,…
One of the main tools consumers have to find your business online is your website. You likely have one, though you may not put much time into managing it or improving it. That’s generally okay to do, though having a blog with consistent fresh content is even better. One of…
