In many situations, small businesses focus on being reactive. That is, they spend a great deal of time focusing on that one negative review they received. There is no doubt that a negative comment from a customer is going to sting. And, it does take a lot of good reviews…
There is little doubt that small businesses need all of the cost effective or even free marketing methods they can possibly have. This is one of the most important reasons that the customer review is so important. It is a highly effective type of review that can turn heads and…
You are like most other business owners. You care what people say about your company. You work hard to ensure people know about it and you spend a great deal of time working towards improving your company’s reputation. That’s why, when you are looking at your company’s reviews online, you…
If you’re like me then you want to provide the most accurate description of webpages as possible. Schema.org provides hundreds of class types for you to choose from, and yet sometimes you can’t find a good class. Fortunately, Schema.org has the property additionalType that allows for further classification. The design…
One of the things some business owners believe about online marketing is that their Google search engine ranking results are all that matter. If they are ranking well in the search engines, they feel they do not have to worry about other factors, including their online reputation. However, this is…
Are you shocked to learn that more than 90 percent of people seek out and use customer reviews found online as a part of their decision to buy from a company? Think about that. Think about how hard it can be for your company to bring in 10 new customers….
There is often a disconnect when it comes to local businesses looking for customers and the Internet. Many small businesses feel that the Internet is too large and too open to be something they need to worry about. In other words, they believe that customers do not go online to…
Did you know that, according to some reports, up to 90 percent of consumers say that online customer reviews matter when they are making a decision as to whether or not to buy from you? If you thought that those reviews really did not matter, think again. Many small business…
You know about customer reviews found online. You know the importance of these reviews – they impact your business in various ways. Yet, you may not have thought about the true level of importance. When you look at some of the statistics listed below, you’ll clearly see why you need…
Google Authorship When your blog articles appear in Google Search results, you can have your website setup to display author information. The most common bits include the photo, the name and the number of Google+ circles the Author appears in. Through anecdotal evidence Blog Authorship Snippets can improve the clickthrough rate…
