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Powerful Statistics about Customer Reviews

May 12, 2014Mark van BerkelMarketing, Reputation Managementdifferentiation, marketing, selling, study

You know about customer reviews found online. You know the importance of these reviews – they impact your business in various ways. Yet, you may not have thought about the true level of importance. When you look at some of the statistics listed below, you’ll clearly see why you need…

Does One Star Rating Change Lead To 8 – 14% More Revenue?

December 17, 2013Mark van BerkelReputation Managementreputation, revenue, star rating, study, yelp

“A one star increase in Yelp rating leads to a 5-9 percent increase in revenue” was a primary finding of a study conducted by Michael Luca and published in the Harvard Business Review. The study, “Reviews, Reputation and Revenue; the case of Yelp.com” published in November 2011 is a landmark study that…