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Main Reason Your Home Improvement Business Marketing Is Failing

April 6, 2014Mark van BerkelReputation Managementmarketing, reputation, reviews, star rating

All types of home improvement businesses must focus on marketing. If you are not doing anything to market your business, you are not going to see it grow. You may be putting money into online and offline advertising methods. It is not about how much you are investing, though. In…

Does One Star Rating Change Lead To 8 – 14% More Revenue?

December 17, 2013Mark van BerkelReputation Managementreputation, revenue, star rating, study, yelp

“A one star increase in Yelp rating leads to a 5-9 percent increase in revenue” was a primary finding of a study conducted by Michael Luca and published in the Harvard Business Review. The study, “Reviews, Reputation and Revenue; the case of Yelp.com” published in November 2011 is a landmark study that…