Are you shocked to learn that more than 90 percent of people seek out and use customer reviews found online as a part of their decision to buy from a company? Think about that. Think about how hard it can be for your company to bring in 10 new customers….
There is often a disconnect when it comes to local businesses looking for customers and the Internet. Many small businesses feel that the Internet is too large and too open to be something they need to worry about. In other words, they believe that customers do not go online to…
Did you know that, according to some reports, up to 90 percent of consumers say that online customer reviews matter when they are making a decision as to whether or not to buy from you? If you thought that those reviews really did not matter, think again. Many small business…
All types of home improvement businesses must focus on marketing. If you are not doing anything to market your business, you are not going to see it grow. You may be putting money into online and offline advertising methods. It is not about how much you are investing, though. In…
There are many reasons we turn to one company or the next for services. We may respond well to ads. We may even have a loyalty to a company that we’ve “known” for years. Yet, it goes deeper than that. It’s important to be the type of company that customers…
You own a construction business. You think you do great work for each of your customers. In fact, you know you do a better job than plenty of the other companies out there. So, why are your marketing efforts failing? In many situations, small businesses in this industry spend most…
Home improvement businesses have long been marketed through basic ads, commercials on television, and word of mouth. In most cases, if a person wants to have work done around the home, they ask a friend who they recommend. Today, your business has a digital reputation. Even if your business doesn’t…
As you work to build your business from the ground up, a key step in that process is providing outstanding customer service. It does not matter if you are a plumber or if you are working in the area of architecture, great service is what brings customers back time and…
Negative social media can impact any type of business online. In the home improvement industry, it’s even more worrisome since potential customers often rely on other customers’ experiences to make a buying decision. The way you respond to bad reviews and negative comments on your social media, says a lot…
“A one star increase in Yelp rating leads to a 5-9 percent increase in revenue” was a primary finding of a study conducted by Michael Luca and published in the Harvard Business Review. The study, “Reviews, Reputation and Revenue; the case of Yelp.com” published in November 2011 is a landmark study that…
