Having a personal Google+ page can help you stay active in conversations about your industry, connect with like-minded people, and its another way to promote your business online. To begin creating your Google+ account, sign in with your personal Google account on the Google+ Start Page. If you don’t have…
You don’t have to have a website. You don’t have to create a Facebook page for your company. You don’t have to even market online if you do not want to. However, what you have to do is to manage your online reputation. In other words, there is simply no…
You know about customer reviews found online. You know the importance of these reviews – they impact your business in various ways. Yet, you may not have thought about the true level of importance. When you look at some of the statistics listed below, you’ll clearly see why you need…
Google Authorship When your blog articles appear in Google Search results, you can have your website setup to display author information. The most common bits include the photo, the name and the number of Google+ circles the Author appears in. Through anecdotal evidence Blog Authorship Snippets can improve the clickthrough rate…
Do you spend much time online reading about your industry and how to market to your customers? If you do, you may know that there are numerous ways for you to market your business inexpensively. You may even have a long list of methods you hope to try. Your time…
Previously we mentioned three types of media important to all businesses. That includes not just big companies and blog owners, but all small businesses as well. These three methods include earned, owned, and paid media. Now, it is important to understand how these methods work and what you as a…
All types of home improvement businesses must focus on marketing. If you are not doing anything to market your business, you are not going to see it grow. You may be putting money into online and offline advertising methods. It is not about how much you are investing, though. In…
One of the main tools consumers have to find your business online is your website. You likely have one, though you may not put much time into managing it or improving it. That’s generally okay to do, though having a blog with consistent fresh content is even better. One of…
In Canada the federal government, in the form of Industry Canada, provides a relatively good business directory. It has a straight forward process with no sales people contacting to upsell you. Its free business directory has a many options to customize your listing, including website URL and product / service…
A web citations is a mention of your business name and address on a website. There are hundreds of websites that have business lists, some covering a region (e.g. chamber of commerce), some list businesses in an industry (e.g. professional associations), and other websites try to offer business listing reviews…
