Developing new materials for content marketing requires a great deal of effort, from coming up with an idea and researching the topic to content creation and promotion.The content creation that businesses have to do today requires thorough planning. Content needs to be planned and purposeful to build trust, credibility and SEO…
In many situations, small businesses focus on being reactive. That is, they spend a great deal of time focusing on that one negative review they received. There is no doubt that a negative comment from a customer is going to sting. And, it does take a lot of good reviews…
One of the main tools consumers have to find your business online is your website. You likely have one, though you may not put much time into managing it or improving it. That’s generally okay to do, though having a blog with consistent fresh content is even better. One of…
As a small business owner, you need to invest wisely in any and all types of marketing. And, while many businesses spend a great deal of time putting and a little money into online marketing, they sometimes make mistakes trying to do the work themselves. In other words, you’ll find…
