In a recent update, Facebook took away the ability to invite friends to like your page. As a major way to get new followers for your page, online marketers have had to become more creative in increasing their likes on Facebook.
Include Facebook Like Boxes on Your Website and Blog
One of the simplest ways to promote your Facebook page is to use the marketing channels you already have on your Facebook and blog.
If you have a website or blog, use Facebook’s various social plugins to get people to ‘Like’ your page without having to go over to Facebook.com.
Fill Out Your Profile Information With Searchable Information
To grow your number of Facebook fans, every section of your page should include content that’s relevant and helpful, but also searchable. All of the content on your page will be indexed by search engines, helping you attract more fans to your page.
You shouldn’t keyword stuff your profile, but you should spend time optimizing each section of your page with some keywords appropriate for your business.
For example, once you’ve created your Facebook Page, make sure the About section of your page includes:
- An overview of what your business has to offer
- A link to your website
- Any other information that will help prospects understand your business better
Be active
Getting more Facebook Likes isn’t just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.
Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.
Create Fan Page Relationships
From your page, you can like other pages on Facebook that are related to your business or niche. Instead of promotion content from large companies, target the pages of local small and medium businesses. When you like or share content from another page, they will likely return the favour.
Cross Promote on Twitter and LinkedIn
Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.
Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic — you don’t want to spam the other audiences that you’ve worked so hard to develop.
