Understand Schema.org – What is it It is a shared markup vocabulary that makes it easier for webmasters to markup HTML pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for…
If you’re like me then you want to provide the most accurate description of webpages as possible. Schema.org provides hundreds of class types for you to choose from, and yet sometimes you can’t find a good class. Fortunately, Schema.org has the property additionalType that allows for further classification. The design…
One of the things some business owners believe about online marketing is that their Google search engine ranking results are all that matter. If they are ranking well in the search engines, they feel they do not have to worry about other factors, including their online reputation. However, this is…
Google Authorship When your blog articles appear in Google Search results, you can have your website setup to display author information. The most common bits include the photo, the name and the number of Google+ circles the Author appears in. Through anecdotal evidence Blog Authorship Snippets can improve the clickthrough rate…
The Schema.org markup is a recommendation by the major search engines to help publishers inform them of the web content. Their web crawlers when they find the markup can use it to better categorize the topic and meaning of the elements of the website. Schema.org covers many topics including things…
A web citations is a mention of your business name and address on a website. There are hundreds of websites that have business lists, some covering a region (e.g. chamber of commerce), some list businesses in an industry (e.g. professional associations), and other websites try to offer business listing reviews…
Schema.org is a set of recommendations from top search engines Yahoo!, Google, Bing and Yandex to improve the quality of search results. Originally published in June 2011, it is a major collaboration of the big search providers to standardize the optimal method of adding microdata to your websites. Until then,…
In a short summary, HummingBird is Google’s method to provide more precise answers to user queries. Going beyond simple keyword matching Google is working to match an answer with user queries using their Knowledge Graph and methods that look at the semantics (meaning of words) of content. Expect this will…
Recently I had a question that went something like this; we’ve added a new location to our business and want to update my website. Should I create a new website or edit my existing site? When faced with this fortunate situation, adding a new website is more work and simply…
