Social media platforms aren’t created equal. Each platform attracts a different demographic based on the its target audience, type of medium it’s centred around, and the age of the platform, among other factors. With 74% of online adults using social networking sites, your business should be utilizing at least one network. This infographic gives a detailed breakdown of the demographic of the most popular social media sites to help you make an informed decision on where your target audience is on social media.
