You can follow businesses on Google+ to stay engaged and up to date with what they post on the platform. To follow someone, you have to have a Google+ account. If you do not have an account, but would like to make one, read our post on how to create an account here.

Step 1: Create Circles

Circles are used to organize the people you follow on Google+. You could create a Circle for all of the local businesses you follow to keep them all in one place.  In future you can use circles to tailor communications to specific groups of people/organizations.

Step 2: Search for the business you want to follow

Using the search bar on Google+, search for the business you’d like to follow. The search you perform might turn up people that work at the business as well. Click on the business’s page in the search results.

Follow a Business

Step 3: Follow the Business

Click the Follow button on the profile of the business under their description. Before you are able to follow the business, you’ll be prompted to put them into one of your Circles.

Follow a Business 2

And that’s all there is to it, easy right?