After establishing your newsletter on MailChimp, you require a subscribed following in order for people to see your generated content. However, some subscribers want to be informed on specific content such as social media tutorials only, etc. Having people opt-in for specific content is called groups. The following tutorial explores how to develop groups among your subscriptions. This tutorial assumes that you already possess a MailChimp account. To set yours up today, check out our blog post here.

Step 1: Select the Desired List

Under lists, select which list you wish to setup the group for. Click the arrow pointing down and select “Manage Subscriptions” from the drop down menu:




Step 2: Select “Groups”

On the “Manage Subscribers” Menu, select “Groups”


You will then select “Create Groups”:


Step 3: Create a Group

From here it is relatively easy to do. There are a few things you must select:

  • How should we show group options on your signup form? This is how the group options will appear on your signup form. Choose from the following list:
  • Create a group
  • Group Details- you will then input the group title and group names (etc. Group Title: Social Media, Group Names: Facebook, Twitter, Google+, etc.)
  • Create a Group

After these options are complete, click “Add Group” and this group will now be added to the desired list.

Groups help you to organize your lists and tailor your content to specific groups. People love having content they ask for and will continue to remain subscribed.