Improving customer service is the best way to improve your business’s reputation. Not only are you able to keep clients coming back time and time again, but it also allows you to avoid some of the most common problems with branding and building a solid reputation. In short, if you can find ways to impress your customers, you’ll reduce the number of negative incidents you face, including bad reviews, customer complaints, and reduced customer returns.
And, that means good things for your marketing budget, too. When you please your customers, they come back. That means you don’t have to spend as much money finding new customers.
How To Impress Your Customers
Take a second and think about your favourite place to eat. What is it about the location that you really love and makes you go back? Where do you like to shop better than any other location? Why? Here are some tips on delighting your customers so that you can be their favourite, too.
- Be thankful for their business. Hands down the most important thing for you to do to ensure your business is impressing customers is to thank them. Thank them with words, simply by saying thank you when you interact with them. And, be sure that you show them you are thankful with a smile and a friendly handshake.
- Offer a sample. Sometimes, customers go to a place where they know they are going to get the same quality of service every time. They fear trying something new because they worry it will not be good enough. So, offer a sample. If you are in the home improvement industry, show references of your past work. If you are selling donuts, offer a sample to walk-ins. Whatever it is, showcase what you have to offer.
- Get them signed up to save money. Customers like ways that they can save money. If signing up for your email list will bring them savings and coupons, then they want that option. Offer it and be sure that you send whatever you promise to send at the time of the signup.
By taking these simple steps, you’ll improve your business’s ability to not just meet the customer’s needs, but also to embrace them. You’ll give them a bit more of what they want so that they are willing to reach out to you, trust you, and buy from you, too.