A properly set up and verified Google+ page should show up as a rich snippet when you search for your business. Having this rich snippet show up can be valuable to your business because it gives visitors a quick way to find your contact information, hours, reviews and location. However, sometimes the rich snippet doesn’t show up. This can happen for several reasons, and this post will help you troubleshoot this situation.
You’ve created a different kind of Google+ page instead of a local Google+ page.
- Google+ profiles are intended to represent you and your friends, not local businesses.
- Google+ brand pages are used by organizations, brands, and artists that don’t have a physical location or storefront.
- Local Google+ pages are used by local businesses with a physical storefront (or that serve customers at their location). Only local pages are eligible to appear on Google Maps.
Your business isn’t verified.
Only verified businesses appear as a rich snippet. The business information you provide Google with won’t be eligible to appear on Google until you verify your business by following these instructions.
Your Business listing doesn’t comply with the Google guidelines
Google gives a set of guidelines or rules that you must follow when you set up a Google+ page. If your page doesn’t follow these guidelines, it will not show in Google search results. Take a look at the guidelines to make sure you aren’t violating any.
For best results using Google My Business:
- Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
- Make sure your address is accurate and precise.
- Choose the fewest number of categories it takes to describe your overall core business.
You recently added or edited your business information.
Our search results are based on algorithms that take a wide range of factors into account. When you make changes to your business information, it may shift that balance a bit. Your changes may take up to 3 days to appear.
You should still be able to find your business after making edits by searching for it by name on Google Maps.
Visit the Google help forum.
If these issues don’t fix your Google+ page, you can visit the Google help forum to post a question, or contact Google to get help directly.