Some businesses gain traction for one thing or another. They end up becoming stand out businesses, those that seem to provide a higher level of customer service than others do. What makes one business stand out from the rest? And, with that thought, what can you do, as a business owner, to become a business like this. Take into consideration a few of the most well-known customers providing exceptional customer service.

Apple Inc

Most people know of Apple, Inc, the company known for its cutting edge devices. While the company did well by offering top of the line, cutting edge products that were consumer-based. In short, it was the only company offering these new products so people bought them. However, now that there’s plenty of business competition, how does Apple Inc stand out now?

  • The company offers personal service. Just walk into any Apple Store to experience one-on-one customer service.
  • It offers good customer service support online and over the phone as well. This ensures that there’s some way to get help when you need it.

Apple Inc provides an opportunity for individuals to get great service on good products.

Hilton Hotels Corp

How does a hotel chain survive a failing economy and a time in which tourism was at a dead stop? It innovated and provided a higher level of customer service for those using it. In short, the company kept investing and continues to offer some of the best level of service in the industry. How does it stand out?

  • The company monitors and updates itself based on the trends. For example, it recently launched Hilton Technology Room. This is an incredibly new tool that allows the company to gather customer feedback quickly on emerging technologies.
  • It works to provide the highest level of services to customers by implementing changes. For example, the company works to provide the highest quality rooms, the latest technology, and the best level of customer service available.

When it comes down to it, your business, no matter how large or how small, can stand out in many ways. Provide a high level of service each and every time. Provide consistent service so that every time a customer comes in, he or she gets the same level of service. Choose to provide the best level of service to your customers. By making it a dedicated decision within your company to provide the highest level of service, you increase the opportunities to dazzle your customers into coming back time and time again.

Mark van Berkel is Founder and President of Hunch Manifest Inc. While managing business operations he also leads the team in designing semantic technology to provide personalized online presence and reputation management services. Prior to forming the company, he was consultant in enterprise software projects to companies including Panasonic, Shell, and General Electric and was an Architect for a world leading human capital management software-as-a-service. Mark holds a Bachelor of Information Systems from StFX University and did his graduate studies at University of Toronto, getting a MEng Industrial Information Engineering and an MBA, Strategy and Innovation from the Rotman School of Management. In 2006 he published a 170 page report as a researcher at the Semantic Technologies Lab at the University of Toronto and built a semantic technology prototype for SAP Research Labs. Connect with Mark on LinkedIn or Twitter. Mark is also certified in Google Analytics.