Often times, plumbers spend a lot of time and money advertising. They work hard to find areas to advertise, everything from the Yellow Pages to local advertising online. Advertising like this is just fine, but it can be expensive. What becomes frustrating is learning that your competition, or perhaps another…
You own a small business and work hard to impress your customers. You want to strive to improve even further, providing your customers with the best experience possible. You do this because you know it will help you to get more customers. If you have not done so, yet, you…
As a home improvement business, you likely spend a significant amount of money on advertising. Marketing is an important part of any business’s success. It communicates with the world that you have a product or service to offer and why they need to hire you to complete the job. In…
You’ve completed a project for a customer and you know you did the best you could. It might have been too challenging or simply did not go well due to a lack of information provided by the client. You know this home improvement project wasn’t the best it could have…
Negative social media can impact any type of business online. In the home improvement industry, it’s even more worrisome since potential customers often rely on other customers’ experiences to make a buying decision. The way you respond to bad reviews and negative comments on your social media, says a lot…
“A one star increase in Yelp rating leads to a 5-9 percent increase in revenue” was a primary finding of a study conducted by Michael Luca and published in the Harvard Business Review. The study, “Reviews, Reputation and Revenue; the case of Yelp.com” published in November 2011 is a landmark study that…
In the following blog we’ll give you describe the basics of managing your online reputation. This applies broadly to different types of small business, not just home improvement companies. The differences among verticals could be its own blog, but is sufficient to say that a key part is that each…
A common comment I hear in the Home Improvement industry, especially in locations with growing populations and stable economy, is “We don’t need more leads, we have enough business from word of mouth referrals”. First, I commend them and say that is fantastic, really it is. Companies with this situation…
Nearly everywhere you appear online, your reputation influences your target customers. Your reputation, made up of reviews, comments in social media can appear in many locations. The big players like Google, Microsoft and Facebook are instrumental in connecting you with your customers. When a customer jumps online to find someone…
Service oriented business are in constant contact with their customers, each interaction builds their reputation. Each time a customer has a good experience, they will tell a few friends. When a customer has a bad experience, they tell on average 12 people. A 2005 study by Informative Inc found that…
