Whenever you write a new post on your blog or website, its important to let your fans and followers know that you’ve shared an update to drive traffic to your post. You could individually update your social media accounts every time, but thankfully there are WordPress plugins that will automatically…
First, what is a call-to-action? A call-to-action is an instruction to your audience, the visitors to your website for example, to provoke an immediate response. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or signing…
While people may not be searching through their printed YellowPages anymore, directory listings are still as important as ever. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re…
Contents1 Wix2 Squarespace3 Weebly4 Jimdo5 GoDaddy Website Builder6 WordPress7 Webs8 Summary When you’re looking to build your first website or revamp your current one, using a website platform can help you build a beautiful, user friendly website without hiring a professional web developer. With so many options, it can be…
Social Media can be both time consuming and overwhelming when you’re trying to find fresh content to share with your audience. Thankfully, there are tons of tools now to help you with this task. We have four new, free tools for you to try to find new content to share…
Developing new materials for content marketing requires a great deal of effort, from coming up with an idea and researching the topic to content creation and promotion.The content creation that businesses have to do today requires thorough planning. Content needs to be planned and purposeful to build trust, credibility and SEO…
Google Groups now has a feature which allows you to create them as a Collaborative Inbox. If you have Google Apps for Business, you can setup a group that allows you to collaborate amongst a team with a shared email address. That means you could setup support@yourdomain.com, marketing@yourdomain.com or any other team@yourdomain.com…
What is an autoresponder email? An autoresponder is just a sequence of email marketing message that gets sent to subscribers in the order and frequency that you decide. Autoresponders should be used after someone subscribes to your newsletter, after they download something from your website or after they fill out a…
What is a landing page? A “landing page” is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor’s information through that form. The purpose of a landing page is to facilitate a conversion event, which could be filling out a…
Meet Christian Baxter, owner of Sourdough Ontario Company Goal: I want to be the connection between you and your food. Online personality: Friendly, approachable, your neighbour, someone you can talk to, sociable, fun Key learning: “Be patient, be confident, hit it out of the park each time you have an interaction” Whats the last book…
